Shur-Strike Lure Boxes

26 Mar

Creek Chub kept their regular lure box design the same for almost 50 years! With the Shur-Strike brand, they went through 4 different boxes in the span of 15 years! What gives?

Let’s take a deeper look into the boxes and the timeframes as it not only helps determine the lure for the box, but also helps undertand the mystery and mystique of this misunderstood line of lures.

The first box was the yellow box that had the same graphics as the Strikemaster box which was a defunct Indiana lure manufacturer. My theory is that Creek Chub and Strikemaster both used the Ft Wayne box company to produce their boxes, and now that Strikemaster was out of business, using their design was something that saved them money when starting this new economy line of branded lures.  Strikemaster was out of business around 1929, and it was 1931, the Great Depression was starting and any cost they could save was huge.

The yellow boxes will have the “alphabet code” numbers on the end. Creek Chub gave the early lures a letter code as the style, and a numeric code for the lure. For instance, A-8 was for a Slant Nose, in color code 8 which was for rainbow. Some of the boxes, will have the NRA stamp, which Creek Chub used on their boxes in the mid thirties.

The Shur-Strike line was expanded in 1936, and they started using the letters of the style name in the lure number. For instance the BO Style was for the Bass Oreno Style lure that was the copy of the South Bend lure, and they changed to the all green box. I am not sure why they changed to green, but it did correspond to the introduction of several new Lure styles that were mostly all copies of their main line or other manufacturer lines.

The next lure box was the blue/orange box which was more colorful and seemed to run through the war line was shut down.  With the war in full swing in 1943, the lure production was basically grinding to a halt for the Shur-Strike line. The brand came back in the 50’s when they partnered with Montgomery Wards and a few other retailers.

The all blue box is very misunderstood. This box was used in conjunction with their largest customer Shapleigh Hardware. The codes on the blue boxes all match the Shapleigh catalog codes. They all start with S, and then have a 4 digit code. The first two numbers are for the lure style and the last two are for the color. S8704 for instance is for the Paw Paw Mouse in red/white color. It could have been used for other retailers, as I have found other retailer catalogs that used the S code, but more likely they just customers of the master distributor, Shapleigh.

Finally there are many individual retailers that had their own box for Shur-Strike lures. That makes sense, as the whole idea of the Shur-Strike brand was to give retailers their own identity in the lure market. Some of the boxes include, True Value, Gateway, Vee Bee, Montgomery Wards, and many more. We know Creek Chub was getting these boxes made for these companies as we have found the Creek Chub label over wrapped on some of these retailer boxes!

   Creek Chub label over a Play Days Branded box. 

Hope this helps clear up some mysteries, and helps explain the mysterious Shur-Strike brand.

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